New brand identity, logo, and tagline for Cuyahoga County Public Library

CASE STUDIES & BEST PRACTICES

Brand Enhancement

Cuyahoga County Public Library

Cuyahoga County Public Library contracted BrownFlynn in 2005 to develop its first-ever comprehensive marketing communications plan. During this process, BrownFlynn created a new vision and brand positioning statement for the Library and, in conjunction with a design partner, refined its brand identity, including the creation of a new logo and tagline, “browsing is just the beginning.”

Since that time, BrownFlynn has worked to transform internal employee audiences into effective “brand ambassadors” for the Library and its 28 community branches.

Today, Cuyahoga County Public Library is considered the number one public library in the nation, according to Hennen’s American Public Library rating system. Circulation has jumped to almost 16 million, and more children, adults and families are using the library than ever before. BrownFlynn is proud to have been able to apply our expertise in corporate brand positioning and reputation to a nationally-recognized library system.

BrownFlynn is a corporate responsibility and sustainability consulting firm. We advise companies on how to integrate responsible practices into their business strategies and how to communicate these practices internally and externally for bottom-line impact.